Never Say Die: The Myth and Marketing of the New Old Age

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    2 weeks ago
ivybeth Verified
Hendersonville, NC
Member since December 22, 2005
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Author: Susan Jacoby; Format: Hardcover; Release Date: 2011; List Price: $27.95; ISBN: 9780307377944; Publisher: Pantheon Books; Length: 332 pages; Edition: 1. Condition: Very Good. Dust jacket has a few minor imperfections, but both jacket and cover are still in overall great shape, binding is strong, and pages are unmarked. Same cover design as that shown here.

Synopsis:
From the author of the best-selling The Age of American Unreason comes an impassioned, closely reasoned critique of the myth that a radically new old age--unmarred by physical and mental infirmity, financial problems, or loneliness--awaits the baby-boom generation. In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity-pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a cure for the "disease" of aging. She sepa­rates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old". Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and power­ful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young".

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