How to Make a Fortune on the Information Superhighway (HC)
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Posted1 month ago
ivybeth Verified
Hendersonville, NC
Member since December 22, 2005
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Authors: Laurence A. Canter, Martha S. Siegel; Format: Hardcover; ISBN: 0062701312; Publisher: HarperCollins; Release Date: 1994; List Price: $20.00; Length: 234 pages; Edition: 1. Condition: Like New. Dust jacket shows general shelfwear. Cover, binding, and pages are all still in excellent shape. Same cover design as that shown here.
Synopsis:
In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only $20.00--the price of this book--brought in $100,000 worth of business. But they also received a flood of "flames"--e-mailed insults--from thousands of Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence Canter and Martha Siegel became the focal point of the violent controversy that continues to rage over commercialization of the once strictly academic Internet. In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully: make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas and a PC, a modem, and a telephone line, you can "cyber-sell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, this book shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities.
Priority Mail delivery for this item costs $7.00 at the request of a buyer. Otherwise, the shipping rate given here applies to orders shipped via Media Mail within the U.S. only. Orders consisting of multiple purchases packaged together ship by any of these delivery methods at a discounted rate, usually for only $1.00 per additional item plus the shipping fee for the first item (determined to be the one with the highest delivery charge). International buyers: please contact us with your destination country for applicable base shipping rates. Multiple purchases that are packaged together save shipping costs for you, too!
Payment is expected within two weeks of placing your order for the first item within a shipment. Paypal is preferred, but money orders and checks (either personal or cashier's) are also accepted. Orders typically ship within 48 hours of PROCESSED payment, excluding weekends and holidays.
Inquiries from all shoppers are responded to promptly and courteously. Buyers are encouraged to ask questions prior to placing orders, as all sales are final unless the product you receive differs significantly from that which was advertised here in terms of either the product itself or its promised condition. In other words, "buyer's remorse" does not qualify for a refund. Exceptions are made only in the event that a buyer is willing to return at his or her own expense an unopened, BRAND NEW item for a refund of the original purchase price only. No original shipping costs will be refunded, unless we are at fault for sending you the wrong item or misrepresenting the product and/or its condition. This hasn't happened yet, but if it does: you are guaranteed a refund of the purchase price, the original shipping fee, PLUS the cost to ship the item back to us. In addition, we promise that no retaliatory feedback will be left for negative comments received on such transactions. We stand behind our service, and accept responsibility for any mistakes made.
Thank you for looking!
Synopsis:
In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only $20.00--the price of this book--brought in $100,000 worth of business. But they also received a flood of "flames"--e-mailed insults--from thousands of Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence Canter and Martha Siegel became the focal point of the violent controversy that continues to rage over commercialization of the once strictly academic Internet. In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully: make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas and a PC, a modem, and a telephone line, you can "cyber-sell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, this book shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities.
Priority Mail delivery for this item costs $7.00 at the request of a buyer. Otherwise, the shipping rate given here applies to orders shipped via Media Mail within the U.S. only. Orders consisting of multiple purchases packaged together ship by any of these delivery methods at a discounted rate, usually for only $1.00 per additional item plus the shipping fee for the first item (determined to be the one with the highest delivery charge). International buyers: please contact us with your destination country for applicable base shipping rates. Multiple purchases that are packaged together save shipping costs for you, too!
Payment is expected within two weeks of placing your order for the first item within a shipment. Paypal is preferred, but money orders and checks (either personal or cashier's) are also accepted. Orders typically ship within 48 hours of PROCESSED payment, excluding weekends and holidays.
Inquiries from all shoppers are responded to promptly and courteously. Buyers are encouraged to ask questions prior to placing orders, as all sales are final unless the product you receive differs significantly from that which was advertised here in terms of either the product itself or its promised condition. In other words, "buyer's remorse" does not qualify for a refund. Exceptions are made only in the event that a buyer is willing to return at his or her own expense an unopened, BRAND NEW item for a refund of the original purchase price only. No original shipping costs will be refunded, unless we are at fault for sending you the wrong item or misrepresenting the product and/or its condition. This hasn't happened yet, but if it does: you are guaranteed a refund of the purchase price, the original shipping fee, PLUS the cost to ship the item back to us. In addition, we promise that no retaliatory feedback will be left for negative comments received on such transactions. We stand behind our service, and accept responsibility for any mistakes made.
Thank you for looking!