Those of you who know me, I hate writing. Anything over a few paragraphs and I get bored writing. I am not or ever will enjoy writing as I am as not an art / sit down and create something artistic type of person. I am the type of person that loves to analyze data, and use that data to make improvements, and then come up with new ideas to test and blow away the original data. Well, that’s pretty much me. Did I mention I hate writing? It became apparent early in my solo ad days that just watching what comes through from other people and changing it slightly is not enough anymore. Then you get those people who tell you to withdraw your commissions, if that’s you then it cannot feel good like these spammers who send phishing emails and steal credit card details. It is unethical, illegal and out rightly wrong. Most people wants to spend 5 minutes creating 6 emails and consider them done so they can go on and think about their funnel, their squeeze page and so on. The truth is your funnel etc can be converting at 100% ROI and it won’t matter because you generate the profit from your list (depends on your business model here, but good to assume this is the case so you place the importance on it!) Reading and writing, like everything else improve with practice...